Rolls Rolls On Rolex Wheels as Restraint Is For The Poor

Table of Contents

• Novitec Phantom features wheels designed to resemble Rolex Submariner dials.
• Owned by jeweler Klaus Koenigsallee to promote his high-end boutique.
• A daring, humorous, and unmistakably eye-catching high-end declaration.

Rolls-Roycehas consistently been, for the majority of individuals, a brand associated with understated, peaceful, and refined opulence. However, what occurs when a customer adopts that image, only to discover later they require a little more recognition?

If you are Klaus Koenigsallee, a man whose everyday existence revolves around diamonds, refined gold, and high-value timepieces, there's only one solution. You have Novitec install some wheels on your vehicle that give the impression your Rolls is moving as if it's resting on what is arguably the most renowned Rolex ever made, the Submariner.

More: TAG Heuer Created a Watch Inspired by Hypercars That Costs as Much as a Supercar

It could seem, and indeed appear to be, an exaggerated AI scam, and honestly, we ourselves were doubtful until Novitec verified it.

Photos Novitec

With most wheels, this PhantomVIII Series II would likely move through traffic as quietly as a 1998 Honda Civic. It's straightforward. It's black. It previously featured big SP3 deep-dish wheels and now has some silver details.

Don't misunderstand us, this is as long as aCadillac Escalade, so it won't be going anywhere without a bulky presence wherever it goes. That being said, it's going to attract far more attention and gazes than ever before.

Timing Is Everything

Each rim is individually constructed by Novitec using its SP3 wheelset. The final result is a direct nod to the iconic Rolex Submariner bezel. It includes bold hash marks, pronounced dive edges, and a neat dial font with the word Klaus in the center.

At the center, a pre-written message states: “Dein Lieblingsjuwelier auf der Kö,” which translates to “Your favorite jeweler on the Kö,” referencing Düsseldorf's upscale Königsallee shopping area.

Up to this point, onlookers likely questioned what kind of watch the person in the Phantom prefers to wear. Now, that mystery is solved. There are individuals who purchase black Rolls-Royces because theydon’tno need to prove anything. Then there's this.

For Klaus' credit, high-end watches and cars clearly occupy the same realm. Bugatti, McLaren, Mercedes,Porscheand many others have some connection to watch brands and co-branded products. This could be the first instance where the watch face ended up on the exterior of a car.